EzRMS™ - SaaS Revenue Management Solutions

Ez-COMPETE™ Additional Module

Executive Summary

It is no secret that the hospitality industry is becoming more and more price competitive. Hotel chains across the world are feeling margin pressure and a general lack of control over their sales and distribution channels, as discounters enter the market and distribution channels diversify. What’s more, undisciplined and random pricing can rapidly lead to brand dilution and product commoditisation.

Ez-COMPETE™ is a Decision Support module providing a unique addition and enabling an automated, comprehensive, competitive insight into pricing behaviour throughout all online channels. Used in conjunction and fully integrated with the EzRMS™ Core Module,
Ez-COMPETE™ allows you to control and price your inventory intelligently within all distribution channels at your disposal.

Objectives

The objective of the Ez-COMPETE™ Competitor Analysis module is to receive data as often as you wish - listing Web (including GDS) rates for your own hotel / hotels, as well as those of your chosen competitors. You get the same rates directly from the Web systems that your customers are viewing, so you can:

  • Track all online distribution channels consistently and systematically,
  • Check your positioning against regional competing offers,
  • Match competing offers to yours, based on specific attributes,
  • Monitor yield impact of different online revenue models,
  • Create a rule-based email-alert system for decision support among your chain and properties.

The Issue at Hand

You need to ensure the rates displayed throughout your distribution networks are in line with both internal policy and competing offers. You want to eliminate time-consuming rate checking, and pursue an automated mechanism for getting insight across the various channels you distribute your inventory through in order to:

  • Protect the integrity of your brand,
  • Guard your margins against extensive discounting,
  • Increase yield through competitive pricing,
  • Provide more transparency on future revenue and earnings potential,
  • Highlight opportunities to focus on high yield/high margin channels,
  • Control the channels through which your offering is sold.

Customising Your Data

Utilising Ez-COMPETE™ is as simple as using the rest of the EzRMS™ Internet Product Suite – it really is Easy! Simply choose from the following metrics to create a customised report to match your channel management requirements:

  • The Competitors you want to track,
  • The Travel Websites (including GDS) you want to monitor,
  • The Brand Websites you want to monitor,
  • The Region or City Code you want to track.

Report Management

View all reports by Site, by Hotel or by Date. Each report can also be configured around your EzRMS™ or Yield / Channel Management strategies and analysed by:

  • Rate Type / Category,
  • Room Type / Category,
  • Yield Category,
  • Future Forecast Horizon,
  • Advance Booking Horizon,
  • Multiple Night Stay,
  • Daily Selling Rates,
  • Lowest Available Rates,
  • Rate Variance.

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